10 Key Metrics CMOs and CROs Prioritize for Event Success
Events are expensive - are your metrics truly capturing your event’s success? Traditional metrics can provide a great baseline, but are they really an indication of overall revenue impact? Events are not one-size-fits-all and neither are event metrics. Working with your leadership on which metrics best measure success. We’ve outlined 10 key metrics in this months’ block that help companies measure event ROI, brand awareness and guide future event planning.
Event Budget (Myth)Busters
There’s no shortage of ideas, information, advice or opinions about how to plan an event. The sheer number of formats, styles, examples and inspiration boards out there can be enough to overwhelm even the most seasoned of teams. But when it comes down to what makes a successful event, of any type, it’s important to consider the basics. If you keep these three elements in mind, they will guide EVERY decision you make and act as your north star - or shall we say, your Orion’s Belt. To ensure your event is a success and honors your goals, always be thinking of : (1) the event consumer, (2) the content and (3) the connection.
Event success: The three C’s
There’s no shortage of ideas, information, advice or opinions about how to plan an event. The sheer number of formats, styles, examples and inspiration boards out there can be enough to overwhelm even the most seasoned of teams. But when it comes down to what makes a successful event, of any type, it’s important to consider the basics. If you keep these three elements in mind, they will guide EVERY decision you make and act as your north star - or shall we say, your Orion’s Belt. To ensure your event is a success and honors your goals, always be thinking of : (1) the event consumer, (2) the content and (3) the connection.
Highlights: 2024 AMEX GBT 2024 Global Meetings and Events Forecast
We read this year’s American Express GBT’s Global Meetings and Events Forecast and while there are some good nuggets of information, it’s clear there is still quite a bit of ambiguity in the industry. However, planners’ outlook is trending positive (82% believing in the industry's upward trajectory compared to 77% in 2023 and 71% in 2022) and while the future is unclear, most in the industry still feel passionate about meetings & events.