Events are expensive - are your metrics truly capturing your event’s success?  Traditional metrics can provide a great baseline, but are they really an indication of  overall revenue impact?  Events are not one-size-fits-all and neither are event metrics.  Working with your leadership on which metrics best measure success.  We’ve outlined 10 key metrics in this months’ block that help companies measure event ROI, brand awareness and guide future event planning.

Are you aligned with your CMO/CRO with what events metrics matter?

#events #eventprofs #eventprofs #eventplanning #eventstrategy #conferences #conferences #corporateevents #experientialevents #CMOevents #eventmetrics #metricsthatmatter #eventsuccess

If you’re taking on an event, be it a corporate event, social gathering or wedding - the best thing you can do to set yourself up for success is to create and commit to a budget. Whether you're a bride, a CMO or a fellow planner, getting your budget in place will guide your decisions and help make sure your event is on track. We put together a list of some of the biggest myths we hear around budgets . . . and then debunked them!

How can busting these budget myths help you create and stick to your event budget?

#events #eventprofs #marketing #eventplanning #eventstrategy #conferences #tradeshows #corporateevents #experientialevents #eventbudget #budgetmyths #mythbustingbudgets

There’s no shortage of ideas, information, advice or opinions about how to plan an event. The sheer number of formats, styles, examples and inspiration boards out there can be enough to overwhelm even the most seasoned of teams. But when it comes down to what makes a successful event, of any type, it’s important to consider the basics. If you keep these three elements in mind, they will guide EVERY decision you make and act as your north star - or shall we say, your Orion’s Belt.

To ensure your event is a success and honors your goals, always be thinking of : (1) the event consumer, (2) the content and (3) the connection.

#events #meetings&events #eventstrategy #eventpro #eventmanagement #eventplanning #marketingevents #customerexpereince #corporateevents

We read this year’s American Express GBT’s Global Meetings and Events Forecast and while there are some good nuggets of information, it’s clear there is still quite a bit of ambiguity in the industry. However, planners’ outlook is trending positive (82% believing in the industry's upward trajectory compared to 77% in 2023 and 71% in 2022) and while the future is unclear, most in the industry still feel passionate about meetings & events.

Read about a few highlights from the study from the planners perspective.

(AmEx GBT, 2024)

#eventtrends #events #meetings&events #MICE #amexgbt #businesstravel

This list of 10 Event Industry Trends, compiled by Cvent, highlights quite a few things that you make know, but should remember as you plan for 2024. A few key takeaways: In-person events are still having the largest impact, the experience is king, costs are still high and consolidation of events resources continues.

Are you keeping these trends in mind when you’re formulating your 2024 event strategy?

(Cvent, 2024)

#eventtrends #events #meetings&events #MICE

Gallup’s November 2023 poll saw some worry ng emlployee engagement trends. While things have improved since the pandemic, employees are disengaged.

How can events support your team and increase engagement?

(Gallup, 2023)

#employeengagement #events #teamevents #offsites #cultureevents

This older (but extensive) research from Forbes Business Insights shows that a healthy mix of technology-enabled and face-to-face meetings is crucial. With over 80% of business executives preferring face-to-face meetings. The main reason being that they “Build stronger, more meaningful business relationships”. It would be interesting to see how this research has changed in a post-Covid-19 world.

Have you struck the right balance between virtual and in-person meetings & events?

Forbes (2009)

#corporaeevents #businessmeetings #inpersonevents #virtualevents #MICE