10 Key Metrics CMOs and CROs Prioritize for Event Success

Events are expensive - are your metrics truly capturing your event’s success?  Traditional metrics can provide a great baseline, but are they really an indication of  overall revenue impact?  Events are not one-size-fits-all and neither are event metrics.  Working with your leadership on which metrics best measure success.  We’ve outlined 10 key metrics in this months’ block that help companies measure event ROI, brand awareness and guide future event planning.