There’s no shortage of ideas, information, advice or opinions about how to plan an event. The sheer number of formats, styles, examples and inspiration boards out there can be enough to overwhelm even the most seasoned of teams. But when it comes down to what makes a successful event, of any type, it’s important to consider the basics. If you keep these three elements in mind, they will guide EVERY decision you make and act as your north star - or shall we say, your Orion’s Belt. To ensure your event is a success and honors your goals, always be thinking of : (1) the event consumer, (2) the content and (3) the connection.